Trapyz ( https://www.trapyz.com) from Planetworx Technologies gives real-time micro-location intelligence on consumers for offline retail business. Trapyz solutions empowers enterprises with much-needed last-mile indoor location data and real-time insights to Brands to help them design marketing interventions that drive increased footfalls and conversions. Brands can better target their segments and design real-time contextual campaigns thus enhancing consumer shopping experiences.

The solution provides last-mile indoor location intelligence on a ‘Data-as-a-Service’ model that can be leveraged to build various location based services. Trapyz Locate is the indoor-detection, positioning and way-finding solution( since GPS does not work accurately indoors) and Trapyz Connect is a proximity targeting solution that helps serve real-time contextual notifications, offers & personalised deals to consumers. The solution uses cutting-edge sensor-fusion mobile technologies on cloud-hosted model